How To Pivot and Elevate Your Small Business Through Social Media

Tuesday, December 15, 2020, 1:00 PM TO 2:OO PM

Location: Virtual - Online Webinar


December 15 - 1:00 PM EST

There’s no denying that small businesses have suffered a great impact and fallout from the COVID-19 pandemic. From a shortage of toilet paper on the shelves to the closure of non-essential businesses, these unprecedented times have fundamentally changed consumer shopping behavior.

With a decrease in foot traffic, social media is the new Main Street for small businesses. 

In this webinar, presented by social media and strategy experts Crystal Capello-Colon and Ashley Carr, you will learn the best practices to market, advertise and increase the consumer base and sales of your small business using social media.

Key Takeaways 

Determining and identifying your ideal social media audience

Fostering community through social creatively, conversationally, and tactically

Learn to pivot a brand’s digital presence in this new normal

Understanding changing consumer expectations and increased competition across the digital space




Crystal is a Senior Director on the Strategy team with over 8 years of experience in social media marketing. Crystal is skilled at telling stories built from data to help direct her client’s marketing strategies and was recently recognized as a Cynopsis Rising Star Honoree.

Crystal Capello-Colon

Senior Director of Strategy, Fullscreen

Ashley Carr, Associate Director of Strategy at Fullscreen, has led social strategy on brands like Prime Gaming, AT&T, Mary Kay, Disney and more.


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